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RQ1: Does the TBL model serve as an accounting framework for consumers' perceived sustainability of fast fashion brands as well as sustainable fashion brands?
Thus, the TBL model does serve as an accounting framework for consumers' perceived sustainability of fast fashion brands as well as sustainable fashion brands.
Therefore, the following three exploratory research questions are formulated: RQ1: Does the TBL model serve as an accounting framework for consumers' perceived sustainability of fast fashion brands as well as sustainable fashion brands?
As expected, our results show that assumed costs and perceived sustainability indeed influence (potential) investors.
This study examines whether a fashion brand's perceived sustainability positively influences two brand relationships, brand trust and brand loyalty.
The assumed costs and perceived sustainability reliably moderated the effect of stakeholder management on participants' willingness to invest, leading to directly opposing investment preferences when assumed costs were low and perceived sustainability was high versus when assumed costs were high and perceived sustainability was low.
Similar(29)
Therefore, this study aimed to explore how consumers perceive sustainability labels and how this perception determines purchase intentions in their apparel product shopping.
For instance, consumers' existing perception about fast fashion brands' unsustainable images (e.g., the use of sweatshop) and their actual consumption experience may weaken the link between their perceived social sustainability of a given fast fashion brand and brand relationships.
Therefore, the relatively high level of perceived programme sustainability among professionals in this study is an interesting finding, especially since well-recognized barriers in terms of insufficient support from managers and peers as well as understaffing and time constraints were reported from all sectors [ 43].
Consumers' self-efficacy related variables, such as how consumers perceive the sustainability labels that are often filled with technical symbols and jargons in terms of competence and usefulness, are significant to understand in order to comprehend and predict their responses on the labels for the purchase decision making process.
The following section illustrates how the TBL model explicates the three dimensions of fashion brands' sustainability perceived by consumers, and whether and how the TBL sustainability predicts brand relationships such as brand trust and brand loyalty.
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CEO of Professional Science Editing for Scientists @ prosciediting.com