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The results reveal that perceived fit and satisfaction are important precedents of the intention to continue VLS and individual performance.
The findings confirm that integration level influences perceived fit and perceived tie between focal and newly extended products.
A 2 (utilitarian products vs. hedonic products) × 2 (perceived fit: high vs. low) between-subjects factorial design was used to test the hypotheses.
Drawing upon relevant marketing and psychology theories, we address how curiosity, visual design complexity, and perceived fit jointly affect consumers' QR codes scan intention.
By elucidating the underlying link between the sponsorship and its core business, the company is able to create a high perceived fit and reap greater business returns to its CSR activities.
When a company does not have a high natural fit with the social cause it supports, it should elaborate on the rationale for its social initiative to increase perceived fit.
Similar(10)
The heel device was perceived to fit the shoe and to be stable at heel-strike.
Compensation for perceived saddle fit problems was commonly cited as a reason for using layers.
It is coloured by past experiences and current expectations, to the extent that substantial distortions can occur to make a perceived item fit those experiences and expectations.
The authors support this proposition in a series of studies in which the perceived idiosyncratic fit was manipulated either by reducing the individual effort or by raising the reference effort.
The findings indicate that the 'T-pylon' design, winner of a recent competition, was most strongly preferred and the one most perceived to fit with a rural landscape, by comparison to the conventional 'A frame' design and a 'Totem' design shortlisted in the competition.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com