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First, whereas a transmitter can be passive, an adopter cannot, which implies adoption (the receiving process of diffusion) is always conscious and perceived desirable (i.e. utility-maximising).
The problem with self-reporting is that participants' responses may reflect intentionally or unintentionally perceived desirable responses or an attempt to inflate or minimize reports of behaviors.
There is a risk that participants have provided the perceived desirable responses, for example regarding support for the project or TBAs reporting on the degree to which they advise women to utilize health services.
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Guardians may further forget details of patients' ART or may report outcomes they perceive desirable by the phone or field tracers, which could result in under-reporting of the outcome "stopping treatment".
Specific techniques were used in interviews to lessen this effect and the finding that many qualitative comments supported the significant effects found using validated and reliable survey instruments gives more confidence that the interview comments reflected young people's views and experiences not simply a desire to be liked and to say what may have been perceived as desirable.
Sometimes those factors are not particularly positive: in the Philippines and Sri Lanka, Morley explains, female academics have been able to rise up the career ladder because the profession isn't perceived as desirable, prestigious, or sufficiently well-remunerated by men.
"Or you could tell the truth: 75% of women are shaped like that, and soft, rounded hips and thighs and bellies were perceived as desirable and sensual without question until women got the vote".
"Or you could tell the truth: 75% of women are shaped like that, and soft, rounded hips and thighs and bellies were perceived as desirable and sensual without question until women got the vote". Ouch!
Objective measures of eligibility — appearance, earning power, age — are understood to determine whether individuals will be perceived as desirable commodities (the six-foot-two investment banker; the communications director with a good decade of childbearing years still ahead of her) or relegated to the remainder bin, shopworn by blind dates and disappointments.
"This will help them be perceived as desirable".
Especially, the inclusion of the additional gain g2(n) in (11) was perceived as desirable.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com