When Spence analyzed his results, he saw that the Pringles that made a louder, higher-pitched crunch were perceived to be a full fifteen per cent fresher than the softer-sounding chips.
The "crunch" is perceived because of the boom in seed funding, which has brought a greater quantity of startups to the table looking for Series A funding than there had ever been before.
John McFall, chairman of the Treasury select committee, which has excoriated banks for their perceived excesses in the run-up to the credit crunch, said the sector had not learned its lessons.
I recently spoke with Ruth Curran who wrote Cranium Crunches, which are brain-training games and we talked about embracing perceived weaknesses, and treating them as strengths.
In practice, that means most uninsured Americans will need to sign up for new coverage by the end of March, in order to avoid the potentially unpopular fines – which many perceive as the real crunch-point for Obamacare.
Therefore, what we perceive as a "Series A Crunch" actually represents a long-overdue market correction.
