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Not surprisingly, the perceived consensus decreased from left to right across the political spectrum.
The message can't change unless the perceived consensus among figures we see as opinion and thought leaders changes first.
This approach is based on a growing body of evidence underscoring the important role of perceived consensus and the necessity of consensus messaging.
One possibility, therefore, is to call upon influential people in small communities to fight the perceived consensus created by larger authority figures.
In fact, a 2017 study showed that communicating the 97% not only increases perceived consensus across the political spectrum, it makes a bigger difference in conservative perceptions and thus shrinks the partisan gap.
Cook calls this the 'liberal consensus gap.' Cultural filters can't explain it, because liberals are supposed to be on Team 'global warming is a problem caused by humans.' As the above figure indicates, the difference in perceived consensus between the left and right can be explained by Kahan's preferred cultural bias explanation, but the 'liberal consensus gap' can't.
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When parties to a collective effort perceive consensus among group members about the nature of the problem being addressed, the goals of the effort, and their commitment to the group, they are less likely to defect (Bouas and Komorita 1996; Swaab and others 2007).
Thus, many Americans appeared to have already made up their minds, without waiting for a perceived scientific consensus.
Subjects' perceived expert consensus increased dramatically, and their belief in climate change, its human causation, concern about it, and support for public action all increased as well.
Information is readily believed to be true if there is a perceived social consensus and hence general acceptability of the same.
But the persistence of problems linked to prostitution doesn't justify arbitrarily penalizing sex workers who are just trying to survive, nor does it enforce any kind of perceived moral consensus in society.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com