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Though not directly comparable, the perceived approval rating outshines those of Western leaders.
(2) Reference group acceptance refers to the perceived approval of brand related activities by other people in their reference group [29].
The mean scores for perceived social pressure ranged from 2.86 for local colleagues to 3.82 for NICE, where lower scores represent greater levels of perceived approval (Table 2).
Feedback is provided with instructions how to resist pressure from friends or family to drink and provides information about perceived approval of drinking from family or friends.
Despite being female-initiated, disclosure of use to male partners and his perceived approval of the products were factors significantly associated with their consistent use.
Differences between levels of perceived approval from the four potential sources of social pressure were tested using the repeated measures ANOVA.
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Instead, as found in the previous cross-sectional analyses, the variables most predictive of initiating sipping/tasting were perceived parents' approval for child sipping, parents' reported approval for child sipping, parents' current drinking status, and children's attitudes toward sipping/tasting alcohol.
Only 3 predictors were significant: in order of entry, parental current drinking status, perceived parental approval of child sipping, and parent-reported approval of child sipping.
Our cross-sectional analyses generally confirmed this expectation: Psychosocial proneness for problem behavior was not associated with child sipping (only child attitude and perceived friends' approval related significantly).
The subjective norm refers to the perceived social approval for the behavior, and is determined by expectations regarding whether important reference individuals or groups will approve of the behavior.
The study included two other individual-level variables: perceived partner's approval of contraception and partners' discussion of FP.
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