Koreans perceived a concrete message to be more clear compared to an abstract message (b = .79, p < .01).01
Additionally, Koreans perceived a concrete message to be more clear compared to an abstract message (b = .81, p < .01), which in turn, generated higher purchase intention (b = .22, p < .01).01
This statement was perceived as a message to Pres.
The quantity of explosives used was only a fraction of the amount which the Mafia had used to kill the judges Paolo Falcon and Giovanni Borsellino, but this too would be perceived as a message.
Many reviewers perceived an anti-American message in the film, equating RDA's private security force to American soldiers.
Hypothesis 3: The concrete message will generate higher perceived message clarity, which will have a positive effect on (a) attitude toward the company and (b) purchase intention for Koreans, but not for Americans.
Thus, the following two mediation hypotheses are posed: Hypothesis 3: The concrete message will generate higher perceived message clarity, which will have a positive effect on (a) attitude toward the company and (b) purchase intention for Koreans, but not for Americans.
Research indicates that perceived message clarity is an outcome of concrete messages (Yalch & Elmore-Yalch 1984) and a predictor of consumers' positive responses to such messages (Kim et al. 2010).
The findings demonstrated that perceived message clarity played a mediating role in the effect of the concrete message on purchase intention, but not on attitude toward the company for Koreans.
Moreover, cellphone usage privacy variables like locking cellphone with password, perceived text message confidentiality, sharing cellphone with others, storing cellphone in a place where others could see and access were not found to be significantly associated with willingness.
An interesting finding is that cellphone usage privacy variables like locking cellphone with password, perceived text message confidentiality, sharing cellphone with others, storing cellphone in a place where others could see and access were not significantly associated with the willingness to receive text message medication reminders.
