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Wolff's discussion of architecture makes it clear that in order for us to perceive it as beautiful, a building must display both the formal perfection of coherence as well as the substantive perfection of being suitable, indeed comfortable for its intended use.
"If it smells good, we perceive it as good".
Monroe and Krishnan (1985) proposed that consumers perceive price differently; some may perceive the objective price as high, while others may perceive it as low.
He writes, While all sorts of commentators were focusing on how much Apples new $499 iPad tablet computer looks like an oversized iPhone, the key to whether it can be the first multi-function tablet to win wide public acceptance probably lies in whether consumers perceive it as a suitable replacement for a laptop in key scenarios.
People perceive it as being difficult to learn.
"But I don't perceive it as such.
"I don't perceive it as sexual harassment, but stupidity".
They perceive it as a tool of western foreign policy.
Ministers perceive it as their responsibility to conceal unwelcome tidings.
But, although we perceive the past, we do not perceive it as past, but as present.
Liberals perceive the present state of corrections as corrupt, while the conservatives perceive it as permissive.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com