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It's also possible for carriers to sell ad space on a per use- or per transaction-based advertising model.
You can also choose to add value that would be deducted on a per use basis.
"Now you can pay per use of a car.
That works out at a cost of £50m per use so far, since the roof cost about £100m to build.
Those using the bath for a life transition or conversion are asked to donate $90 per use; weekly users are asked to contribute $36.
It meant that "cost per use" was a huge driver, as being smart with money and where to spend it was highly regarded.
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Examples of pay-per-use businesses, he explained, were telephones, faxes, and cable TV.
Meanwhile, companies like Amazon and Sun Microsystems sell access to their data centers on a pay-per-use model.
Some of these companies charge a membership fee, just like Netflix, while others offer pay-per-use online rentals.
One reason is that contracts with creative guilds and licensors have pay-per-use provisions and restrict the use of shows like "The Simpsons" and "Buffy".
He said that a number of financial models are being considered for their product offerings, including subscription and per-use fees.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com