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And that, in turn, allows ABC to charge more per ad impression than it could with a conventional pre-roll or mid-roll video ad.
So to get the average worth per ad seen, multiply $1.04 by 0.4% to get $0.00416 per ad on average.
Rates for these advertisements are based on a cost per ad view or impression.
Facebook does not break out ad spending on politics, and the price per ad is based on a constant auction.
Yes, $4 million is the average cost per ad, but the actual cost to an advertiser varies widely.
And an estimate by industry news site Re/Code puts the value of adverts alongside those stories as $400,000 per ad.
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So the per-ad price slips as sales improve.
What could cause that sort of decline in the per-ad price that Yahoo commands?
Starting with the first quarter of 2013, Yahoo's per-ad income began to fall.
The impact of those declines was blunted by rising per-ad revenue, something that was consistent until two quarters ago.
The kicker is that a pillar of Yahoo earnings durability has been lost: Price-per-ad strength.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com