Sales and household penetration have already fallen below a level where they can produce an acceptable response for advertisers.
In most mature markets, savings penetration is already relatively deep, so there are limited options for driving deposits higher still.
With penetration rates already high, and 59% of the market, it must squeeze more from existing users, rather than chasing new ones.
We won't know until 2017 whether I'm right on that one — but there are claims that smartphone penetration has already risen to 21percentt in the Middle East and Africa, up from 1.3percentt in 2009.
At least in markets where smartphone penetration is already quite high, I believe we're entering a post-modern era of apps (as contrived as that sounds), where the breakout apps are self-aware of the ways the current app landscape annoys people.
Southeast Asia's mobile penetration rates are already high and still rapidly growing.
The first problem is to estimate flow and the density of vehicles using as sources of information standard fixed sensors, precise but expensive, and Floating Car Data, less precise due to low penetration rates, but already available on most of main roads.
has sufficient penetration ability, as already demonstrated by many authors [ 13, 21, 28].
Although no evidence of earlier campaigns survives, the Nubian text implies that deep penetration of Syria had already occurred.
