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Sports Direct boasts that it is the UK's most profitable sports clothing company, yet it pays store staff minimum wage and employs them on zero-hour contracts.
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It operates on a freemium model, where paying store owners get additional features such as user control and the ability to add/sell a bigger range of products.
As a result, paying stores to tack on a discount has become a January ritual.
In many instances debit card networks like Shazam and Tyme actually paid stores to accept debit transactions.
Along with video clips, advertising, publicity and support for tours, recording companies pay stores for desirable shelf placement and displays.
Instead of paying stores for promotions, he said, Universal will spend part of that money on consumer advertising to help get attention for developing artists.
Stone Mountain Financial has just rolled out an Internet shopping service that allows buyers without credit cards to pay stores directly.
A customer might transfer M-Pesa to a store assistant, who then pays the store in cash.
Manufacturers pay Insignia, which in turn pays grocery stores to display the signs that it designs, prints and distributes.
It says Tesco has modelled the impact of a £500m reduction in the amount it pays in-store staff.
Focus Media pays the stores a rental fee, does all of the installation work and broadcasts advertising 12 hours a day.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com