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Because an advertiser pays only when a user clicks on its ad to visit its site, more clicks translate into more revenue.
The advertiser pays only when a surfer actually clicks on their link (37 cents per click, on average).Overture, launched in 1997 as GoTo.com, pioneered this advertising model, variously known as "paid search" or "pay-per-click".
The advertiser pays only when a consumer clicks on an ad; the owner of the website where the ad was displayed then receives a small commission.The benefits of the pay-per-click approach over traditional advertising (television, radio, print and billboards) are obvious.
Partnering with Google to better focus ads: E-Trade targets stock traders by demographics and region; company pays only when a viewer watches a spot.
Similar(54)
The advertisers pay only when consumers click on those ads.
Death benefits are paid only when there is a loss.
Advertisers pay only when someone clicks on their ads.
Authors upload their works free of charge and pay only when they sell a book.
With GoTo, moreover, the advertisers pay only when users click on the link to their sites.
"Wall Street should get paid only when they reward their clients," he said.
The best kind of tax is one you pay only when you're dead.
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