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Recipients could use the account for savings, access payment products and apply for credit and insurance.
Mchek's failure hasn't discouraged at least a dozen other companies from offering digital payment products, like mobile wallets, directly to consumers.
In an e-mail, an American Express spokeswoman, Vanessa McCutchen, said the company's prepaid cards were backed by American Express Travel Related Services Company Inc., which has a long history of issuing payment products.
Financial institutions and other companies that facilitate mobile payments need clear rules describing their obligations, rights, and liability as they develop new mobile payment products and contract with consumers for mobile payment services.
Instead, it will be used by third-party apps to create payment products such as store- or payment provider-specific apps, acting as a payment source as well as a credit card replacement.
He differentiates Cellulant's focus from Safaricom's M-Pesa –one of Africa most recognized payment products — by transaction type and scope.
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"MasterCard, from a merchant's perspective, is a payment product -- whether by debit cards or corporate cards or airline cards".
"You are going to see more of these targeted offers," said David Owen, Bank of America's payment product executive.
Emmett Higdon, a consultant who managed Citibank's online bill payment product from 2004 to 2007, said that "for the consumer, it's a double-edged sword".
Mobile payment start-up Square, Google's mobile payment product, Google Wallet, and Isis, a joint mobile payment venture by AT&T, T-Mobile and Verizon, all recently entered the mobile payment space.
However, since American Express is the leading payment product among affluent consumers and business spenders, it generally charges merchants higher transaction fees than credit cards do.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com