We're the ones paying through the nose".
When they do find a willing lender, small firms are paying through the nose.
You'll end up paying through the nose.
And, we're paying through the teeth to do it.
It is more than twice as much as what the incumbent sponsors, Anheuser-Busch in the United States and Labatt in Canada, which are owned by Anheuser-Busch InBev, will have paid through this season.
The deals not only provide the N.B.A. with slightly more than the $2.4 billion it will be paid through this season, but it also creates a television landscape that tilts the balance of power far more to cable.
Not to belabor the point, but investors in hedge funds paid through the nose for this underperformance.
An analyst at Prudential Equity Group wrote Tuesday that Reynolds "paid through the nose for this business," and Breakingviews followed up by calling the 14-times-operating-profit multiple a "big price" for a hedge against slowing cigarette sales.
The league will receive an average of $767 million annually, up 25percentt from the combined $614 million that NBC Sports and Turner Sports, a division of AOL Time Warner that owns TNT and TBS, will pay through the end of this season.
We all pay through the nose because of this phenomenon; indeed, the entire dealmaking process has become semi-paralyzed as lawyers zealously work to out-smart each other (and us).
