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"Paying for content is the only way.
Only 4% are willing to face the other option – paying for content with no ads".
"We're seeing people go from consuming content in BitTorrent to paying for content," he said.
He added that there had been a "general reluctance, but slowly but surely, people are paying for content".
"I don't think people have a fundamental problem with paying for content, but it's just too hard on the internet.
But there appears to be a mindset shift needed before consumers will contemplate paying for content that, until now, they have been able to get for free.
Similar(8)
"People paid for content".
How do you get paid for content?
We also clearly label paid for content.
'Younger consumers don't expect to pay for content.
"But Sky customers cannot be expected to pay for content that is given away freely elsewhere".
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com