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This year they were among the first performers recruited by YouTube's new professional partnership program, paying content providers a portion of the site's ad revenue.
AOL's acquisition of Time Warner therefore raises the question of how the aforementioned paying content providers will react to having Time Warner content promoted over their own and whether they will stick around and continue to pay AOL the fat fees that keep the Internet service provider afloat.
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He also remains unconvinced that it will revitalize paid content.
"Fairfax has a clear demarcation between paid content and content created by our journalists".
The digital content being measured is for the most part considered paid content.
"Someone like Yahoo will learn to create paid content packages for people".
Founder Institute paid Content is a media and information company owned by Guardian News and Media.
Currently, paid content start-ups seem to be all the rage.
"Reed Business Information is increasingly focused on paid content and data services," said Mark Kelsey, chief executive of RBI.
They will serve as a warning to publishers considering a paid content strategy.
Experiments in paid content and live streaming represent one type of response from YouTube.
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