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BSKYB chief executive James Murdoch is planning one of the largest ever rounds of job cuts at the pay TV group.
He admitted that the industry had been "remarkably, unaccountably complacent" in embracing the internet while his stable of UK newspapers, including the Sun and the Times, and the BSkyB pay TV group in which he is the largest shareholder are also facing up to challenges of their own.
News Corp had to halt a $12 billion bid to buy the rest of its British pay TV group BSkyB it did not already own, angering investors and sowing doubts as to whether James had what it took to run the $55 billion empire.
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That bravado appears instinctive and ingrained within the pay-TV group.
Now that it has been rejected, Kirch is left with a 25% stake in Premiere, Germany's only pay-TV group apart from DF-1.
BSkyB believes at the right value, this combination would have the potential to create a world-class multinational pay-TV group.
Using highly priced shares as an acquisition currency, he paid euro12.5 billion for control of Canal Plus, a pay-TV group, and spent euro32.6 billion to acquire Seagram, owner of Universal, one of the world's leading film and music brands.
If a new statement is handed over, competition experts believe the league will be forced to scrap its contract with the pay-TV group and re-auction the rights.
Pirc has had long-standing concerns over Murdoch's independence, as he is a former chief executive of the pay-TV group and "son of Rupert Murdoch, the ultimate controlling shareholder, through News Corporation".
Sky, in which Murdoch's News Corporation has a 39% stake, is believed to have joined forces with fellow pay-TV group Discovery Communications to buy the channel that airs Big Brother, Neighbours and Angelina Ballerina.
BSkyB has confirmed it is in discussion with Rupert Murdoch's 21st Century Fox over the potential acquisition of its pay-TV assets in Germany and Italy which it said would create a "world-class multinational pay-TV group".
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com