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The City watchdog hopes to force savings institutions to play fairer with consumers who have long been ripped off with pathetic returns.
In truth, the increasingly pathetic returns on toil in Britain, where the recent trends in productivity have been far worse than in competitors like the US, have been the over-riding preoccupation of economists for years.
So hungry are investors for yield, given the pathetic returns on American Treasuries and other rich-world sovereigns, that they have bid up emerging-market paper a long, long way.Any future emerging-market storm is as likely to start in America as anywhere else.
The FCA has finally stepped in during recent weeks to highlight some of the pathetic returns currently being offered, so let's hope this spurs on providers to up their game and savers to take their custom elsewhere in search of better-paying products.
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Forbes points out that a few hundred thousand dollars seems a pretty pathetic return on the millions he is pouring into his campaign.
They have now taken four points from as many games under Brocchi, a pathetic return when you consider that their opponents have all come from Serie A's bottom six.
Relatively successful acts find digital returns pathetic too.
A year later Sally returns, pathetic in her inability to manage carrying her tree home alone.
The effort to present this bank levy as a punishment for the banks is pathetic, the money returned to the Treasury is a pittance, while bonuses are chucked around like confetti.
The big problem with cash investments is the pathetic rate of return.
Swift might be able to ignore Spotify's (kind of pathetic) attempt to return her music to the platform for now, but in time she will need Spotify just as much as it needs her.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com