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Passive content was still displayed, so minimising impact for the end users.
Facebook and other researchers have particularly homed in on passive content.
Nowadays the traditional concept of broadcasting networks as distributors of passive content to the end user is deeply changing toward the more challenging large-scale provision of interactive multimedia services.
It's happy to have passive content consumers.
Facebook, meanwhile, is on a newfound quest to stimulate "meaningful interactions," not just passive content consumption.
We're assaulted by disposable, passive content on all sides — and we're tuning out the far majority of it.
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2. New delivery methods: Companies are facing the transition from passive content-delivery models, in which the audience is captive to the viewing and "one size fits all" advertising, to active and highly customized "affinity-based" advertising.
We expect "disabled" people – that's to say, the vast spectrum of individuals branded as such for convenience's sake – to be passive, unaware, content to live within tacit, carefully managed social nooks in exchange for support and guidance.
Meanwhile, Facebook has continued to adopt the "Time Well Spent" philosophy, removing click-bait news and crappy viral videos that lead to passive internet content consumption that studies say is unhealthy.
That is, a contrast that compared condition 1 (S&T) and condition 2 (Low Emb) (the passive viewed content) with the two active high embodied conditions (3 [High Emb] and 4 [High Emb-Narr]) was statistically significant (see Table 4).
In short, we have reduced ourselves to a largely silent, passive populace, content to watch and not do.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com