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It is a vehicle for passing links and other information.
There is a simple rule on the Internet when it comes to passing links around: the easier it is to share links, the more links will be shared.
But he was at a Twitter conference, after all, and passing links is more of a core activity on Twitter than it is on Facebook, which is why I focused on his comments as they applied to the former.
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It's all about the passed links.
Although, if his referrer logs look anything like ours, passed links on Twitter bring in five times as much traffic as passed links on Facebook.
Retweeting is also becoming a popular way to pass links around Twitter.
It could also use a URL shortener to make it easier to pass links.
As Fred Wilson put it, the value of Twitter lies in "the power of passed links".
The day of the launch, lnk.ms accounted for 8.56percentt of all passed links on Twitter.
They are becoming the new currency of the Web because of the power of passed links.
At Jeff Pulver's 140 Characters Conference in New York in June, Twitter investor and VC Fred Wilson expounded on Twitter as a power-distributor of passed links.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com