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For US Airways, one measure of fares, called passenger yield, the average fare paid per mileage, declined slightly in the fourth quarter.
And American Airlines reported a 14 percent rise in its passenger yield, an industry measure that represents the average fare paid.
But many thousands of the risqué model have been sold worldwide.British Airways said that its passenger yield, the profit earned per passenger, fell by 4.3% in the first quarter; the airline's shares fell too.
The weak yen has pummeled Northwest's passenger yield, which at a recent 11.45 cents per passenger-mileis second- lowest among the ten major airlines.
A study by rating firm Fitch found that United has to fly at an astounding 96% capacity just to break even in the fourth quarter, the highest "passenger yield" of all the major airlines.
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The report added that "softening demand could begin to undermine the persisting upward trend in U.S. passenger yields".
"First and business class traffic in particular have fallen significantly and this decline, and the impact of currency movements, have caused a weakening of passenger yields".
Keep in mind that those domestic passenger yields — the revenue per passenger — are strongly buttressed by all those fees the airlines charge above the basic coach fares for things like checked bags, better seats and services like in-flight food and Wi-Fi.
Many business travelers who welcomed Legend's all-first-class service at the same full-coach price they pay for steerage accommodations on other airlines were saddened but not surprised when Legend announced that unexpectedly rising fuel costs had swallowed its available capital, even though the airline said its passenger yields had been exceeding projections.
Like the rest of the industry, it's hurting because of lower fares, declining passenger yields and high fuel costs.
The carrier reduced seat capacity by 6.1% to 2.5 million in the three months to 31 December, but pressure on fares meant passenger yields slid 5.2% to £67.65.
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