Hulu recently announced an expansion of its partnership with Spotify: Subscribers to Spotify Premium, which costs $9.99 a month, now have free access to the entire Hulu catalog (with ads).
In its April issue, Wired magazine, in partnership with Xerox, invited subscribers to upload their photographs to Wired.com.
In addition to the new avatar system, Microsoft announced a partnership with Netflix enabling Netflix subscribers to watch any of more than 10,000 movies and television shows over the Xbox 360.
In particular, E-Plus, a German mobile operator, has a partnership with Skype that allows subscribers to its unlimited 3G data plan to use Skype on the move for a fee of €40 ($51) a month though they still have to use a laptop computer with a wireless-data card rather than a mobile phone.
Microsoft backed up those claims Monday, unveiling a partnership with Netflix, allowing Xbox Live subscribers the ability to stream up to 10,000 movies and television shows directly through their Xbox 360 starting this fall.
Softbank hopes that a partnership with Disney will induce subscribers to use their phones for more downloads, and switch to more expensive handsets and calling plans.
AT&T has benefited tremendously from its partnership with Apple, lifting its subscriber numbers and buoying its wireless revenue.
iLike, for its part, offers full song streaming through a partnership with Rhapsody (which limits non-subscribers to 25 free tracks per month).
Recently, it announced a partnership with West Elm that will allow subscribers to rent "bundles" of pillows, throws and quilts for their living rooms and bedrooms.
A combination with Dish Networks would pose more of a threat to AT&T and Verizon, which account for two-thirds of American wireless subscribers, than a partnership with SoftBank, she said.
For companies that distribute news and entertainment, a partnership with Facebook can draw eyeballs and subscribers, though it still remains unclear exactly how much more revenue a Facebook friend recommendation can generate.
