Tough to launch a magazine in a digital world, sure, but Tabanca does it differently: Brands buy partnership packages rather than conventional print ads (the magazine, published by Carrie Rosten, boasts no obvious advertising).
Oracle and Compaq yesterday announced a partnership to package Oracle's most recent application server, the 9i, inside a Compaq machine.
He also mentioned the company's plan to seek partnerships to bundle software into packages sold off the shelf.
At Redbook, part of the Hearst Magazines division of the Hearst Corporation, the advertisers' participation in the House Party gathering comes with buying what it describes as a "total package partnership" with Redbook.
In partnership with Israeli packaging company Tipa, Snact has launched packaging that takes six months to break down in garden compost.
The seasonal connection has taken on new meaning this month as the Coca-Cola Company has joined the home-shopping giant HSN for what is being described as the channel's most extensive partnership with a packaged-goods marketer.
People who enter civil partnerships get a package of rights and responsibilities, including on tax and benefits, and the ability to apply for parental responsibility for their partner's children and for the full range of financial orders available to married couples on divorce.
This includes sensual imagery associated with condoms, provision of sex tips in product packaging, partnership with sexologists and sex bloggers, and the introduction of new technologies that ensure safety and enhance the sexual experience.
At today's meeting Thompson said the package of partnership proposals would have a "very great impact" on the broadcasting sector.
Since 2010 the project has worked in collaboration with the Sidama Zone Health Department (Southern Ethiopia) and the NTP to undertake a community-based TB intervention package in partnership with HEWs.
Odigo produces an instant-messaging program, and the partnership will allow them to package their software and market them to corporate clients.
