"We will continue to grow through our already successful partnership channels as well as our expansion into new product areas," he promises.
Whole sections of the industry thrive on that basis, providing advertising and partnership channels, cross-promotion, metrics packages, behavioral analysis, player research and so on. .
I have found that such strategies can be particularly useful within the partnerships channel, where discounts are a nearly ubiquitous part of how affiliates and other partners provide real consumer value.
"Channel 4 and Formula One are the perfect partnership," said Channel 4 chief creative officer Jay Hunt.
Instead, the BBC has offered the idea of a limited operational partnership with Channel 4 in order to use Worldwide's "global scale and product diversity".
Carter and media regulator Ofcom have both indicated that their preferred way of achieving this is a partnership between Channel 4 and BBC Worldwide, the corporation's commercial arm.
A new comedy course has been launched by the National Film and Television School in Buckinghamshire, in partnership with Channel 4. Guest tutors will include Graham Linehan (Father Ted; The IT Crowd) and Sam Bain of Peep Show fame.
He said that the possibility of a deal to acquire the 50% of UKTV that BBC Worldwide does not already own as part of a partnership with Channel 4 to help the broadcaster bridge a potential £100m a year funding gap would meet that criterion.
The free display, launched in partnership with Channel 4 series Grayson Perry: Who Are You?, drew a quarter of a million people, while approximately 850,000 are believed to have seen at least one Perry piece as part of a gallery-wide trail.
Schultz also brought in Bono, lead singer of U2, to announce a partnership to channel proceeds from holiday beverage sales to the Global Fund in support of AIDS relief programs in Africa.
