Now comes the hard part: persuading the State Legislature to go along.
About 200 representatives of three of the biggest tobacco companies, Philip Morris International, British American Tobacco and Japan Tobacco, spent four weeks in the city, hogging hotels and spending more than €3m (£2.5m) on an action plan to weaken future regulation in two parts: persuading the European commission, and trying to convince MEPs and national governments.
Part ego, part curiosity persuaded the first group, like most others, to play from the back tees, the course is listed at 7,468 yards.
To act as a countervailing force, there needs to be a stronger ownership and governance system that part frames, part persuades, part obliges and part incentivises all firms to be fairer and more innovative employers and assures everyone they are all acting under the same rules.
Judge Kozinski, for his part, seemed persuaded by the original Consumer Reports article.
And yes, the original followers of Jesus rejected his vision, which meant at least in part, he persuaded them with gold, paying the entry fee for Gentiles.
It was formed after the car parts magnate persuaded five MPs to defect from a small right-wing alliance.
Turkey is loosening many restrictions on free speech as part of a reform project aimed in part at persuading the European Union to look favorably on its application for membership.
The hard part is persuading sceptics.
The hardest part was persuading her own husband.
