So should the story of how a modern high-tech game is created or how plot and character have become an integral part of games.
"It's great to be a part of games like this – that's why you play the game," said Morgan, who had made only 192 in his previous 10 innings for England this summer but offered a timely reminder of his unique ability amid the first chunterings about his one-day place.
"That's all part of games development, and now individuals are learning of the risks publishers take when they fund a project by the traditional models," he said.
The game, developed by Infinity Ward, part of games giant Activision, was one of the biggest sellers of 2009 and is referred to by critics as one of the best games ever created.
"It's difficult to explain why we go wrong in the early part of games, but Saturday at Hereford was the fourth time in five games that we've conceded in the first five minutes.
But over the years, "confusion and inefficiencies" apparently resulted from having a separate name for the service, and multiplayer is just an ordinary part of games these days, not something that requires separate branding.
