Some papers branded the partygoers as "Facebook yobs" bent on troublemaking and destruction.
But despite some papers branding the show's return "Boredchurch", Myles insists that she is "not really" disappointed by the underwhelming reaction.
Recent branded projects include a video featuring Tori Spelling for the toilet-paper brand Cottonelle, and one with Tony Romo for the apparel line Starter.
And the Twitter feed of Charmin, the toilet paper brand sold by Procter & Gamble, unabashedly introduces itself thusly: "We all go to the bathroom.
Adopting a "Boy's Own Paper" brand of breathless adventurism, the directors drop us onto a wintry Finnish battlefield in 1940, where the 26-year-old Norwegian Max (Aksel Hennie) is helping the Finns beat back Stalin.
SitOrSquat, which features user-generated recommendations of the nation's best public restrooms, was such a hit that Procter & Gamble, maker of Charmin, signed the toilet paper brand as a sponsor.
(Did they really mean to name one of the colors after a toilet paper brand?) It can handle up to two Bluetooth headsets, so you and a buddy can look like total dorks together while listening to the same ABBA tune.
And that confusion, he said, could cause damage to FiftyThree, which has built up a lot of value in its Paper brand.
Griffiths, who co-founded the toilet paper brand Who Gives A Crap, set out to try to meet the needs of the 2.6 billion people who lack adequate sanitation, according to the World Health Organization.
For toilet paper brands, getting consumers to try the product on the spot is decidedly more complicated.
Earlier this year, Consumer Reports tested toilet paper brands and found that recycled-tissue brands such as Seventh Generation and Marcal's Small Steps weren't unpleasant.
