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One practical step Apple could take is to either participate in or establish its own paid bug bounty program — in a public or vetted format.
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And after refusing to pay bug bounties for years, Microsoft announced in June that it would begin paying bounties of as much as $100,000 for hacking exploits that affect its Windows 8 operating system.
Testers only get paid per bug.
Although researchers have known for some 30 years that Wolbachia live inside the worms, they paid the bugs little attention.
Exodus Intelligence and the HP's Zero Day Initiative have paid for bugs that they use to strengthen security products or report to subscribers.
In 2010, Google announced it would start paying hackers "bug bounties" if they turned over security holes and problems in its systems.
While security has been a crucial part of its corporate narrative, Apple has quietly refused to pay for bug reports, at times frustrating security researchers who found it difficult to report flaws to the company.
Allocating a budget to pay for bug bounties and mentioning them on the corporate website is nothing to be embarrassed about, and far from suggesting a disregard for our security professionals, it may well help avoid serious problems down the road.
Microsoft paid out a bug bounty for Nk's efforts.
Nearly a decade ago the Mozilla Foundation started one of the first bounty programs to pay for bugs in its Firefox browser.
Google recently increased the minimum rate it will pay for bugs, from $1,000 to $5,000.
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