The app complements Facebook's Pages Manager and Ad Manger.
Many new features and sometimes entirely new apps like Pages Manager launch first on iPhone.
Finally, with Messenger, Camera, Poke, and Pages Manager, its standalone app portfolio is starting to bulge.
Now those businesses can respond to all of those comments from Facebook's Pages Manager app.
Facebook actually has its own Pages Manager App, but it isn't multi-platform, Lerman says.
This is Facebook's sixth app, joining the regular mobile app, Instagram, Facebook Camera, Facebook Pages Manager, and Facebook Messenger.
Tomfoolery's bigger business plan was to produce a number of apps that would work together (think Facebook with separate Messenger, Poke, Camera, Pages Manager and Instagram apps).
On the mobile side, Facebook updated its Pages Manager app to let admins edit who else controls their page, and publish multi-photo feed posts.
But now Facebook has three apps for consumers — its primary app, Facebook Messenger, and now Facebook Camera (plus Facebook Pages Manager for Page admins).
For now, it seems as though only users in Australia and New Zealand can access the new Pages Manager app in the App Store, though SiliconRepublic reports that it's slowly becoming available to users in Ireland as well.
As far as the design goes, the Pages Manager app should be familiar territory for anyone who's ever used the standard iOS app, though a few thoughtful additions make the prospect of keeping tabs on multiple Pages a little less hairy.
