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A March 2015 Nielsen survey found that "not tested on animals" was the most important packaging claim among those surveyed which included consumers ranging from Generation Z to The Greatest Generation - clearly this is a multigenerational value.
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The packaging claims followed a series of "cash-for-influence" allegations.
The crumb is far from "crisp", as the packaging claims, but it does provide further savoury depth to what is already a moist egg of well-seasoned complexity.
Last summer, Kellogg unveiled product packaging claiming that Rice Krispies "now helps support your child's immunity" and that the cereal "has been improved to include antioxidants and nutrients that your family needs to help them stay healthy".
But the case, which focused on two domestic plant sprays whose packaging claimed they were not harmful for bees, is just the latest battle in a public relations war over the environmental credentials of neonicotinoids.
This settlement is a result of two iPod owners suing when their one-year-old iPods died after 3 hours of use, not 8 like the packaging claims prompting to subvert the standard image of "nice" Canadians and encouraging them to file a class-action suit stained with bacon grease and Molson.
* General Mills sued over packaging claims.
I have a long history with food packaging claims -- 12 years ago, I sat in my first packaging development meeting (I worked for an ad agency whose client was a global cereal company).
Labeling on the steam bags or the steam bag packaging claims that "steam kills 99.9% of most harmful bacteria and germs".
Consumers note that they may rely on the manufacturers' front of packaging claims as a main source of nutrition information [e.g. Mexico, the United Arab Emirates, South Africa (27, 35, 45)].
However, because packaging, claims, other labelling information and endorsements can influence purchasing decisions, the task involved comparison of label pairs in a test situation with no actual products presented.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com