"...Sprint ads appeared as part of a broader rotational package of advertising purchased on the Fox Network," said Kathleen Dunleavy, a Sprint spokesperson, in an email to ColorOfChange.org.org
Asked if The News donated the space for the advertorial, a newspaper spokesman, Ken Frydman, said, "This advertorial series is part of a package of advertorial, advertising and value-added marketing that we hope will bring supermarkets back into the newspaper".
The company does benefit, however, from packaging different types of advertising media.
Songs are grouped into albums; newspapers are packages of articles and advertising.
Cable-TV operators have been instructed to drop it from their packages, depriving the channel of advertising revenues.
And the merged company explained that it stopped disclosing the volume of AOL's advertising backlog because the sale of advertising packages across its AOL and Time Warner divisions would make the figure irrelevant.
O.K., maybe it's not always that simple, but differentiating one choice partly by way of advertising, packaging and other image-enhancing strategies has long been a way of persuading shoppers to reconsider what they had previously seen as a mere commodity.
Things like these used to be thrown in as part of advertising package deals.
We were offered orange juice and spent a lively few hours discussing music--the various bands that David Josefowitz, Sam's brother, had recorded and the means of advertising, packaging and mailing the records (which was Sam's department).
With Hispanic, Univision could sell packages of radio and television advertising.
