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Each time, the marketing campaigns are coy; this time, the smaller versions are "greener" (packages good for the environment) or more "portable" (little carry bags for the takeout lifestyle) or "healthier" (fewer calories).
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Creating a campaign for a media company, he said, is different than promoting a packaged good.
FAMILY SUITE -- Homewood Suites has a June-through-August weekend package good Thursday through Sunday nights.
It's a move away from a packaged good.
We test how brand loyalty impacts promotion strategies for two frequently purchased consumer packaged good categories.
You were selling a packaged good in a big mass market so you could make it huge.
So have some packaged goods companies.
She specializes in consumer packaged goods.
But much of what you sell is packaged goods.
They're purveyors of fine European packaged goods.
Now they are targeting manufacturers of consumer packaged goods (CPG).
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