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The markets of the future may well be in "packaged nutrition" — in enriched products like PepsiCo's SoBe Lifewater, which contains vitamins, and in its pricey Naked line of fruit juices and smoothies, which contain antioxidants.
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Many of our grab-and-go items are packaged with nutrition labeling, and many hot entrées have nutrition labels posted at the point of service.
Across the pond, Great Britain's health department is backing standardized front-of-package nutrition labels.
The Institute of Medicine says front-of-package nutrition labels should be simplified and standardized.
Earlier research has identified consumer characteristics associated with viewing Nutrition Facts labels; however, little is known about those who view front-of-package nutrition labels.
Front-of-package nutrition labels might appeal to more consumers than do Nutrition Facts labels, but it might be necessary to provide consumers with information about how to locate and use these labels.
In 2011, a National Academy of Medicine report recommended that packaged food in the U.S. display a uniform front-of-package nutrition label, using a system such as a 0 3 star ranking.
So to get ready for front-of-package nutrition labeling, the F.D.A. is now looking at bringing serving sizes for foods like chips, cookies, breakfast cereals and ice cream into line with how Americans really eat.
The U.S. food and beverage industry recently released a new front-of-package nutrition labeling system called Facts Up Front that will be used on thousands of food products.
Stop fighting measures to improve the nutrition facts panel (particularly the inclusion of added sugars), GMO labeling, menu calorie labeling, sugary drink warning labels, and front-of-package nutrition labeling.
But a version of the third approach was embraced by a committee of experts convened by the Institute of Medicine to advise the Food and Drug Administration on the best way to proceed with front-of-package nutrition labels.
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