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Some games come with packaged hype.
Despite (or maybe because of) its glamour — celebrity athletes, multimillion-dollar contracts, the expertly packaged hype of televised games — sports is one of the toughest industries to work in.
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The game was released in Japan with considerable hype, packaged with demos of Square's future releases Vagrant Story, Chrono Cross, Front Mission 3, and Threads of Fate.
Not every substantial American debut by an acclaimed European ensemble comes packaged with oversize fanfare, media hype and an obligatory guest appearance by Yo-Yo Ma. Yo-Yo Ma
With their millions of fans observing the back and forth and the media eating up every word, Minaj and Swift both concocted a perfect storm of controversy; dragging race, feminism and even body-shaming into one beautifully wrapped package of hype leading up to the broadcast.
Thus, the subprime lending packaged by the process of securitization threatened a credit crunch causing a lot of hype about a seized-up banking system, causing in turn much media murmuring about a possible recession, and the ensuing market volatility.
The Hype Machine, Insound, and SkreemR have programmed their websites for Songbird and are packaged with the latest release.
This is a question only we, the eaters, can answer, but it's important to recognize we're vulnerable to external influences, including hype and packaging".
Having hyped a package that may amount to no more than 0.8% of EU output over its three years, he will be left exposed if the results are frustratingly small even if he can blame others.
Recent stimulus packages have not exactly lived up to the hype.
The audience can't possibly ignore all the layers of hype; the publicity becomes part of the package.
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CEO of Professional Science Editing for Scientists @ prosciediting.com