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This study investigated the effects of unfamiliar brand names ("Asahi" vs. "Ramune"), package shapes (round vs. angular) and product types (muesli cookie vs. butter cookie) varied in perceived healthiness (low vs. high) on perceived product healthfulness, product evaluation, taste expectations and purchase intention.
[56] suggested studying changes in shape with deformation grids (package shapes of R).
These procedures were conducted using the package "shapes" in R. To estimate the amount of measurement error resulting from digitization, replicate measurements were made on a set of 24 O. excavata individuals and 16 T.
With the full set of configurations (Supporting Information, File S1), we performed a full generalized Procrustes analysis (GPA) using the function "procGPA" of the R package "shapes" (version 1.1-9) written by I. L. Dryden and available on the CRAN (http://cran.r-project.org).org
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And many see the success of an immigration reform package shaped with considerable input from Republicans like Mr. Rubio as key to their future, and his.
Furthermore, we show that the effect of slim package shape on consumer behaviour is goal dependent.
The results showed that package shape and product type significantly influenced the perceived product healthfulness of the two experimental products.
Both package shape and colour affected consumers expected liking scores and their sensory expectations regarding the desserts.
In the present study word association and conjoint analysis were used to study the influence of package shape and colour on consumer expectations of milk desserts.
In Study 3, we adopt a realistic shopping paradigm using a shelf with authentic products, and find that a slim (as opposed to wide) package shape increases on-shelf product recognition and increases product attitude for healthy products.
Although some differences were found between them, results related to the design of milk dessert packages were similar and suggested that brand, package shape, colour, and the design of the label might be the most relevant features that should be taken into account during package design of this food product.
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