Like many accommodation sites, it has launched special ski collections, recognising a growing demand in the market for unusual, independent chalets, rather than the package-operator pads of the past.
But through the 1980s and 1990s it faced tough competition from overseas package holiday operators, rising operational costs, and the rapidly changing tastes of the British public.
Unlike traditional package tour operators, it books to order, avoiding unused capacity.
It is up to package tour operators to make themselves indispensable by offering something that you can't get elsewhere.
The financial world may be falling apart but people are still going on holiday, the bosses of package holiday operators Thomas Cook and Tui will tell investors this week.
Dozens of package tour operators offer seven nights in a two- or three-star hotels in high season for under £500 including flights.
Passengers of easyJet and British Airways, and the UK's biggest package holiday operators, could be charged £25 if they make a complaint about delays, cancellations or lost baggage that is subsequently not upheld.
Robert Diener, the president of Hotels.com, said that package tour operators and other travel wholesalers were not new and that those companies typically did not pay occupancy taxes on their fees and markups.
"Package holidays operators have had to provide financial protection for 17 years now, and travel agents have had to carry that cost, while new companies coming into the market in the last 10 years have not had to pay that".
