Mr. Sandler's movies combine physical humor, post-MTV visuals, a very keen sense of pop culture and trenchant social commentary into concise packages of entertainment and insight.
Rather, Audible is built around the premise that lots of people are willing to pay regularly to fill their time -- on the go -- with constantly changing audio packages of entertainment, news and practical advice.
No other Internet company in the world — not even Google — has achieved the kind of dominance in its home market that Tencent commands in China, where its all-in-one packaging of entertainment offerings and a mobile instant-messaging service, "QQ," has reached more than 100 million users, or nearly 80percentt of the market.
And within those relationships, they have defined packages of entertainment that you could take advantage of.
But all of them have been consumer experiences: a planned entertainment package of scheduled music and convenient vendors.
The 10 worst blackspots will be sent a "rural entertainment package" of music and comedy gigs designed for village halls by digital channel Nuts TV, which is backing the campaign.
It was what we've come to expect our news today to be: synthesized by smart people, placed in the context of the world at large, coated with the sugar of entertainment, and packaged to be consumed when and how we choose to watch it.
In 2012 media firms small and large will get serious about selling directly to consumers.Until recently media companies were essentially manufacturers of packaged entertainment goods.
Companies such as Amazon and Google have hired dozens of lobbyists over the last year to visit aviation committees on Capitol Hill, explaining their plans to deliver packages and create entirely new segments of entertainment and sports.
Examples include makers of packaged foods, sellers of less expensive cars and purveyors of entertainment like movies, video games and, yes, television shows.
