Marketing is easy through thousands of privately owned retailers, from department stores to corner shops.
Maybe a favorite-son subsidy for locally owned retailers, to give the small bookstore a chance against the chains, and to New Yorkify the place.
As one of Britain's largest privately owned retailers, River Island's sales have held steady around the £800m mark, but they have not enjoyed the kudos of their competitors.
The Nanjing-based group, one of the largest privately owned retailers in China, has bought a 68.55% controlling share in the club, with the previous owner Erick Thohir remaining president.
From the tourist district to western Orange County, locally owned retailers are preparing for their busiest season of the year.
Sons of late rubber baron Lee Loy Seng have equal holdings in two listed companies: chemicals company Batu Kawan and Kuala Lumpur Kepong, former rubber company that expanded into other commodities like palm oil and also owns retailer Crabtree & Evelyn.
"The two things that you need to consider when you're buying fireworks are your budget and your ego," said Sean MacMillan, who owns retailer Big Bang Boom! in rural Holden, Maine.
Right now, the market is dominated by a single player, Luxottica, which makes and sells glasses for brands like Oakley, Ray-Ban, Chanel, and owns retailers like Sunglass Hut and Lens Crafters.
The SFO is thought to be particularly interested in the dealings of Chappell and his consortium, Retail Acquisitions, during the 13 months it owned the retailer.
