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But in the Jeep ad, Francois also knew that he owned a subject and an execution that could tap into the same kind of deeply sentimental vein Fiat Chrysler had touched with previous Super Bowl ads, all run on TV and none hinted at beforehand.
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You might even own a subject matter that could reinvent your industry.
Owning a house subject to a mortgage drives up debt to income ratios.
In our study, 95% of subjects owned a mobile phone.
But in Epstein's case, it seems a bold grab to own a great big subject, even — or especially — one on which the Almighty has had a tendency to dominate the conversation.
Owning a European home could subject you to extra layers of taxes.
While life insurance proceeds aren't subject to income tax, money from insurance a decedent owned is subject to estate tax if not left to a citizen spouse or charity.
Patient participants were more likely to save for a family member's education, but in contrast to investing in one's own education, a subject's attitude toward risk played no role.
"That's something that is well-known by experts but tends to be otherwise overlooked, but the influence of Welsh on English may yet come into its own as a subject".
In some cases, giving was expensive: Every dollar of her own that a subject sacrificed bought her anonymous beneficiary as little as a dime.
So could it be that the coal companies are actually primarily interested in their own profits, a subject conspicuously absent from the Alliance's ubiquitous cheerleading for the project?
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com