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Dell Computer doesn't make its own hardware.
Unlike Apple, Microsoft doesn't make its own hardware.
Mitsubishi, however, sees apps as a way to replace its own hardware.
It now has some experience designing, marketing and selling its own hardware with the Kindle.
Ms. Mendelsohn said the company started discussing building its own hardware about a year ago.
"In order to extend their franchise in gaming, they need to extend beyond their own hardware".
These partners could then incorporate the software into their own hardware and software products.
To combat it, Sun is increasingly separating Solaris from its own hardware.
He contends that Sega has handcuffed itself by dedicating its online play to its own hardware.
Sprint is running trials in Denver, Indianapolis and Nashville with its own hardware.
"And we're the only company that can do this because we own hardware and content".
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