My brother replied with an essay of his own describing his seven months of being homeless.
But on Wednesday the company set out to make news of its own, describing a menu of deals in the online advertising realm.
Particularly his own: describing himself as "an enthusiast, mind you, not a drunk," he recounts a lunchtime interview that lasted through seven hours and nine bottles of wine.
Three days later Mr. Hughes sent a letter of his own, describing Mr. Ferguson's letter as "self-serving and inaccurate".
Earlier today Microsoft published a post of its own, describing a number of changes it would like to see in how the government handles surveillance.
This is the classic "story about a friend" technique: Mention a "friend" who works under conditions which mirror your own, describing her situation in vivid yet brief detail.
The Wall Street Journal, which Murdoch owns, described her as News Corp's "de-facto diplomat" in China.
On the way over, he talked nostalgically about the Swedish-built Nagala, a thirty-metre sloop he had owned, describing her as the most beautiful boat ever designed.
The group's own manifesto described itself as multiracial, with women taking a leading role.
Meanwhile, Watts-Russell shaped 4AD in his own image, described by Mills as "dark and personal".
