own brands

USAGE SUMMARY

"own brands" is correct and usable in written English.
You can use it to refer to the products of a company which are uniquely branded and developed by that company. For example, "Amazon has several own brands, including AmazonBasics and AmazonFresh."

✓ Grammatically correct

News & Media

Academia

Formal & Business

Human-verified examples from authoritative sources

Exact Expressions

60 human-written examples

Food Buy supermarket own brands, much cheaper than their branded equivalents.

The Guardian

"They don't own brands.

The New York Times

A few Indian entrepreneurs have long manufactured their own brands.

The New York Times

Artists make music, and are their own brands.

The Economist

And it's almost certainly in thousands of supermarket own brands.

Independent

But what of the cheaper supermarket own brands?

The Guardian - Lifestyle

"But creating our own brands, our own products, takes time".

The Guardian

But what happens when user communities connected by the Internet start to create their own brands?

Massachusetts Institute of Technology

But competition from supermarkets' own brands means that the home market is not much fun either.

The Economist

"Movie stars have their own brands," McKinnon, the Okta C.E.O., said.

The New Yorker

Each is also offered by the credit bureaus, under their own brands.

The New York Times

Expert writing Tips

Best practice

When discussing a retailer's offerings, using "own brands" is appropriate. For example, "This supermarket is expanding its selection of own brands to compete with national brands."

Common error

Avoid using "own brands" to describe truly generic or unbranded items. Ensure the product has a distinct branding and identity created by the company.

Linguistic Context

The phrase "own brands" functions primarily as a noun phrase identifying brands that are owned and managed by a specific entity, often a retailer. Ludwig confirms that the phrase is grammatically correct and commonly used in English.

Expression frequency: Very common

Frequent in

News & Media

47%

Formal & Business

30%

Academia

13%

Less common in

Science

10%

Ludwig's WRAP-UP

In summary, "own brands" is a commonly used and grammatically correct noun phrase that refers to products branded and sold by a specific retailer or company. As Ludwig confirms, it is employed across a variety of contexts, including news, business, and academic settings. While often used interchangeably with terms like ""private labels"" and ""store brands"", it is important to distinguish it from generic products and "white label products". When writing about "own brands", ensure that you are referring to products with a distinct branding and identity created and managed by the owning entity. In essence, "own brands" is a versatile and important term in the world of business, branding and marketing.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

private labels

Refers specifically to brands owned by retailers, often used interchangeably but with a focus on the retailer's perspective.

exclusive brands

Emphasizes the exclusivity and uniqueness of the brand, implying limited availability or special characteristics.

proprietary brands

Highlights the ownership and exclusive rights of the brand, emphasizing legal protection and unique formulas or processes.

in-house brands

Focuses on the internal development and management of the brand within a company, emphasizing the company's control and resources.

store brands

Similar to "private labels", emphasizing the retail store's ownership and promotion of the brand.

company's brands

A more general term referring to the brands owned by a specific company.

our brands

Used to denote brands specifically owned or managed by the speaker's company or entity.

branded products

Broader term referring to products with specific brand identities, not necessarily exclusive to one owner.

distinct brands

Highlights the uniqueness and differentiation of the brands, emphasizing their individual identities.

internal brands

Similar to "in-house brands", emphasizing the creation and management of brands within the organization itself.

FAQs

How can I use "own brands" in a sentence?

You can use "own brands" to refer to products that a retailer or company has specifically developed and branded themselves, such as "The grocery store offers a variety of "private label" goods among its "national brand" selections".

What is another way to say "own brands"?

Alternatives to "own brands" include "store brands", "private labels", "in-house brands", or "exclusive brands" depending on the specific context.

What is the difference between "own brands" and "generic products"?

"Own brands" are specifically branded and marketed by a retailer or company, while generic products are typically unbranded and sold at a lower price. While both may be more affordable than "name brand" items, "own brands" have their own distinct branding and identity.

Are "own brands" the same as "white label" products?

Not exactly. "Own brands" are branded and sold by a retailer, but "white label" products are manufactured by one company and rebranded by another. The retailer selling an "own brand" controls the branding, whereas with "white label products", they are simply reselling a product under their name.