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Beyond an unlikely injection of capital, there is no means for them to overtake rivals other than by good husbandry, of setting standards of excellence in their academies and their boardrooms.
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Morgan has helped CNN overtake rival MSNBC in the primetime ratings war.
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Cosmopolitan magazine has increased its circulation to more than 400,000 to overtake rival Glamour after slashing its cover price to £1 and upping the number of copies it gives away to nearly 100,000.
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Despite some concerns over its adoption by scammers, new payment service Zelle is shaping up to overtake rival Venmo this year, according to a new forecast from eMarketer.
Angelina Jolie has overtaken rivals Kristen Stewart, Cameron Diaz and Sandra Bullock to become the highest-paid female star in Hollywood, according to Forbes magazine's annual list.
For all boss Roberto Mancini's claims that his team have no chance of overtaking rivals United, who host Aston Villa on Sunday, the Italian's players showed they have not given up.
Bahrain was no longer dependent upon pearling, and by the mid-19th century, it became the pre-eminent trading centre in the Persian Gulf, overtaking rivals Basra, Kuwait and finally in the 1870s, Muscat.
Sainsbury's is cutting 500 head office jobs in an attempt to slash costs despite overtaking rival Asda to become the UK's second largest supermarket over Christmas.
The deal would make Rank the biggest casino operator in the country with 58 casinos, overtaking rival Genting, which has 46 establishments.
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