"This is not an overt product sell," he added, comparing sponsorship with an advertiser's traditional tack of buying commercials in a spate of unrelated shows, "because you've got the media content closely aligned with our brand".
That said, consumers seem to accept some things I would think they'd be offended by (such as the overt product plugs in The Restaurant) and younger audiences seem particularly tolerant.
Yet there is also a hard-hitting truthfulness to the film, its messages about racial inequity never preachy or overt, but a product of the unflinching bravery with which Thornton captures his characters and their environment.
Behaviorally, we will try to establish the consistency effect in a task which does not include any overt verbal response – product verification.
In view of these findings and reports on the complex involvement of neutrophil NETs in autoimmunity, we sought to investigate the NETotic response of PMNs in RA, with particular regard to the underlying signal-transduction cascade, and whether the products of overt NETosis could be diagnostically useful.
This betrays the confidence of a market leader: not a single product shown, no overt sales message, just a simple evocation of that most powerful aspect of Christmas - sentimentality.
In a tight financial environment, television will most likely continue on in the direction it's going, only more so: more product placement, more overt sponsorship, more television about the making of commercials for products that can be bought on the network's Web sites.
But they're insidious rather than overt: executives compete to find products that people want to use, rather than trying to impress upon the public the need to share, or the idea that doing so is so socially beneficial that you're a bad person if you don't do it.
At later stages characterized by the presence of macrophages/activated microglia containing myelin degradation products and/or by overt demyelination 3, secondary oligodendrocyte destruction was also observed.
"When a product placement is too overt, it has a negative effect," Ms. Smith said, so the embedding of the credit card in the series is being done with a "very light hand".
I suspect some of our commenters could use this product to express their overt displeasure at having to read free content 24 hours a day, seven days a week.
