It will oversee tasks like developing entertainment content for advertisers through its OMD Concepts division.
CPM job diversity was probably more wide ranging in the CRO environment at the time compared with the large pharmaceutical companies, where additional staff resources were less of a problem and many of the (CRO) CPM's duties would naturally fall to, say, a person allocated a given task who oversaw that task for a whole group of studies.
The agency is looking to hire a high-profile creative executive to oversee the tasks.
"No plan in its current configuration is perfect," said the official, Roland W. Betts, a development corporation director who oversaw the task force that selected the two plans.
In 2010, the Army sent him to Afghanistan, to oversee a task force aimed at curbing corruption there.
Overseeing the task force is Combined Maritime Forces, which is based in Bahrain along with the Navy's Fifth Fleet.
"This was a sophisticated and lucrative operation with a multitiered management structure," the state attorney general, Eliot Spitzer, who oversees the task force, said in a statement.
On Monday, the president designated the Treasury secretary, Timothy F. Geithner, and the chairman of the National Economic Council, Lawrence H. Summers, to oversee the task force on the auto industry.
In 2009, Rattner served as the Treasury Department's "car czar," overseeing the task force that orchestrated the successful rescue of General Motors and Chrysler.
As attorney general, he had overseen a task force that prosecuted a prostitution ring that operated behind corporate fronts and escort services.
