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The cause is the overly rational, scientific process that they learned at MIT.
Brooks is out to expose the superficiality of an overly rational view of human nature, but there is more than one kind of superficiality.
For example, marketers have been too often tempted to focus on overly rational advertising messages; while the evidence suggests that consumers respond much more positively to emotional campaigns.
Equally, if you hate boxy, flat-roofed buildings, relentless standardization, the death of curves, ornament, the ironing out of cultural differences and overly rational planning, you care about the Bauhaus.
He goes on to suggest that "an overly rational approach to life can be cool, even chilly", so what was needed, in his view, was more church fetes, bible groups, coffee mornings, singalongs and ceremonies.
As energy people, the TransCanada executives were perhaps being overly rational about a reality that Americans seem determined to forget: Large-scale energy is typically produced in remote places and inevitably needs to be transported to the populated areas where it is used.
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(Bill Clinton?) The "No Drama Obama" meme (I promise never to use this word again) owes its origins to this sense for the president's sometimes overly-rational disposition.
In doing so we move away from treating joint commissioning as an overly-rational tool of policy.
But an overly narrow concentration on rational assessment exposes such conceptions to charges of hyper intellectualism, painting a picture of the autonomous person as a cold, detached calculator (see Meyers 2004, 111 37).
These experiences further suggested that a future study of Dignity Therapy will demand that careful attention be paid to how DT is introduced, ensuring that the language used and the rational provided not be overly existentially confrontative.
Current bounds are overly pessimistic in the presence of general rational input numbers.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com