And we actually overdelivered on our promise: We spent only $60M of the $70M allotted for growth.
But they fell well short of the estimates of Wall Street analysts, who typically take Apple's own forecasts with a grain of salt because of the company's long history of underpromising and overdelivering on its financial performance.
For its early adopters, Tesla has made a practice of overdelivering on service problems under the factory warranty".
That is important because "magazines tend to overdeliver on the East and West Coasts," she adds.
"It's probably overdelivered on what the naming deal would do for marketing and exposure," he said.
Better to underpromise and overdeliver on dating Web sites, and elsewhere, than to play it in reverse.
"The tragedy of Greece is that they overdelivered on the austerity and underdelivered on the structural reforms; as a result, Greece is in a big mess".
He doesn't overdeliver on the concept: "More Life" is the length of a very long album, not long enough to accompany a marathon.
The promotion has already "overdelivered on our expectations," she added, with more than 2.5 million accounts opened and more than 543,000 prizes claimed so far using codes found on packages of Coca-Cola, Coke Zero and Diet Coke.
They should be looking to the conversation with the bride after the event and celebrate the transaction when that product overdelivered on the day that mattered most to the customer.
And when a region is blessed one year with exceptionally good weather, it's likely that most of the wines produced there, in that vintage, will overdeliver on quality (most of Europe from the 2005 vintage is a safe bet, for example).
