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They just hope the huge discounts they are offering will ultimately be enough to overcome consumers' insecurities and persuade them to shop again.
The new computer would replace the Macintosh Portable, a sixteen-pound behemoth not much smaller than a desktop computer, and Lexicon's brief was to devise a name that would overcome consumers' skepticism about Apple's ability to make a truly portable computer.
But the extra business wasn't enough to overcome consumers' lukewarm acceptance of irradiated food.
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Of course, for synthetic foods to truly make a difference, companies will have to overcome consumer distaste for synthetics.
In my post last week, we took a look at how AmeriSleep is trying to overcome consumer concerns about to buying big-ticket items, like mattresses, online.
DealBook » Capital One Expects to Complete ING Direct Deal Soon | Appearing to overcome consumer opposition, the bank's chief executive says Capital One "is on track" to complete the ING Direct takeover in the first quarter.
Smart-gun entrepreneurs also have to overcome consumer skepticism, with some gun owners expressing discomfort with digital technology and fears about possible malfunctions – such as the gun failing to fire in a crucial moment of self-defense.
Although many shoppers "say, 'If I truly believe in something, I will give my money and not have to have a retailer do it for me,' " she added, those cause marketers that can prove it is "a commitment and not a marketing opportunity" could overcome consumer cynicism.
Wireless marketers are trying other ways to overcome consumer reluctance.
Once the NFC chips are in both enough handsets and retail registers, then an even bigger hurdle needs to be overcome: consumer behavior.
Also, the results of this study can aid managers in developing successful rewards programs by striving for effort-reward incongruity to overcome consumer reactance in joining rewards programs.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com