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Kengeter said a vote for Britain to leave the union could affect some transaction volumes but that "the overall proposition is not endangered at all".
Its pricing strategy does not mesh with its overall proposition to customers, with the result that the retailer does not get the pricing credit it deserves.
Mark Dampier, head of investment at financial adviser Hargreaves Lansdown, says: "I broadly support the overall proposition – but doesn't every fund manager tell you they are going to buy quality companies at cheap prices?
Granted, beacons will link stores and online more closely together, and that will strengthen the store-based retailer's overall proposition, so that gives it an advantage over the online-only retailer.
The report said: "While the comment was made in a live radio interview, it was nonetheless a misleading oversimplification which failed to acknowledge the clear and important areas of disagreement between the National Heart Foundation and the overall proposition being presented in the programs".
Overall, proposition 1 is supported and extended by suggestions for more specific initiatives.
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Combinations (bundling) Bundling together services or content can help improve the overall value proposition.
"We also consider our accommodation to be an important part of our overall employment proposition and we have to have the right office to attract the right employees".
Hence, short-term gains in traffic come at the expense of a lower future traffic and the overall value proposition to the merchant remains unclear.
How they then decide to use that allocation is a matter for them, particularly if they choose to discount those stamps as part of their overall retail proposition.
"All they care about is continuity of the overall value proposition, meaning price and quality of service, and dependability of the brand they have an affinity for".
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com